Presently almost all company or organisation want to have a website of its own. So in order to have it certain things must be followed. These are as follows:-
1. Speed :- Speed is one of the most important factor. Your website should not take much time to load. For this purpose you must not use too many images or graphics in your website. The website should take fractions of seconds to load so that the viewer can view their products quickly.
2. User-friendliness :- Your website must be user friendly. There must be easy navigation so that the users can navigate all the pages easily from the homepage. The design and content of the website should also be user-friendly.
3. Reliability :- The working of the e-commerce website has to be consistent. The developers make sure the customers undergo a pleasant shopping experience.
4. Personality and branding :- The website should create a feeling that it is in line with the overall brand. The services and products of the website should be replicated clearly in the website.
5. Search engine friendly :- For the overall success the website must be search engine friendly. The content should be well optimised so that it is easily recognised by the search engine.
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