There cannot be any particular strategy but there can be certain general rules by following which you can go to the right direction. First of all hire an iPhone development company which has got experience in this particular field. The company must know to port to Android, BlackBerry, Plam Pre, J2ME; provides insight on app marketing and more.
Before choosing this company you must see its prior projects and you should also be aware of the reputation of the company and its track record.
Have a good look on their website, read the testimonials, see their employee strength, the feel of the website, the content, quality as well as the quantity. All this will give you a good idea about the company. You must always prefer company with a big team working for a particular purpose. Such companies are much more reliable.
You should also be aware of the creativity of the company. The company must be encouraging new and fresh ideas. If they have a framework to make easy to use, engaging and creative application then it will work in your benefit.
Another aspect6 that you must look for is the support provided by the company. See if the company can provide you the required technical support, fixing bugs, and handling upgradation whenever you need.
These aspects will help you to select a right iPhone application development company.
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